Social Media Training Course

1 to 1 Social Media Training Course

Social media training course is ideal for those who want to discover the best practices of using LinkedIn, Facebook, Twitter & Instagram to increase their company profile and create social media awareness.

This course is ideal for attendees who are at new or beginner to social media, have not used social media advertising and Google Analytics in the past or worked on agency side social media accounts.

Courses delivered by paid search experts who will teach you the practical, theoretical and strategic elements of Google Ads advertising.

Our courses come with a company and CPD accreditation, we can also provide you training and advice towards your Google certifications.

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Introduction & Strategy

Social Media Overview
Social Media & SEM terms
Research for social media
Aligning your Social Media to your marketing
Ads pro’s & con’s
Importance of a well-defined plan & strategy

Paid & Organic Social

Bidding & budget optimisation
Quality score optimisation
Time, day, device, age & gender targeting
Strategies to scale up your campaigns
Systematic A/B testing
Taking your account to the next level

Social Media Platforms

LinkedIn Strategy
Instagram Strategy

Facebook

Tracking & Goals

Understanding how tracking works
Google tag manager
Google Analytics overview
Goals & eCommerce tracking
Event tracking
UTM tags