SEO Training Course Held Virtually Online
Our SEO training course will teach you search engine optimisation from the basics of keyword and competition research for on-page SEO to the more advanced areas such as technical and off-page SEO. Implement the correct and long term SEO to increase your organic traffic, user engagement and conversions. Increase your understanding and confidence when dealing with SEO issues and to optimise your on-page, off-page and technical SEO.
This course is perfect for non SEO people and digital marketers who have never worked in an SEO role to understand how SEO works and how to optimise there websites to gain better rankings.
Introduction & Strategy
SEO overview
SEO & SEM terms
Aligning your SEO to your marketing
SEO Pro’s & Con’s
Gaining page rank & domain authority
Most important metrics in SEO
Research & Strategy
Keyword Research & Trends
Creating a detailed SEO strategy
Content strategy & calendar
Timeline of work & plan
Combining your SEO with PPC & Social Media
Understanding algorithm updates
On Page SEO
Titles & meta descriptions
H tags, image & video tags
Menu, URL structures & internal linking
Content word count & density
Types of content to create
Schema mark-up languages
Off Page SEO
Backlink auditing
Do & no follow linking
Discovering good backlinks
Outreach strategies, blogging & PR
Best SEO page templates
Tips & common mistakes
Technical SEO
Technical SEO audits
Webmaster tools
Page speed insights
Creating sitemaps & robot texts
Common errors, 404’s, broken links etc
Recovering from Google penalties
Reporting
How to interpret data
How & what to report
Types of reports
A/B testing ad copies
Automating your reports
Example reports give away