Description
SEO Training Course Held Virtually Online
Our SEO training course will teach you search engine optimisation from the basics of keyword and competition research for on-page SEO to the more advanced areas such as technical and off-page SEO. Implement the correct and long term SEO to increase your organic traffic, user engagement and conversions. Increase your understanding and confidence when dealing with SEO issues and to optimise your on-page, off-page and technical SEO.
Who is this course for?
This course is perfect for non SEO people and digital marketers who have never worked in an SEO role to understand how SEO works and how to optimise there websites to gain better rankings.
Introduction
- SEO overview
- SEO & SEM terms
- Aligning your SEO to your marketing
- SEO Pro’s & Con’s
- Gaining page rank & domain authority
- Most important metrics in SEO
SEO Research & Strategy
- Keyword Research & Trends
- Creating a detailed SEO strategy
- Content strategy & calendar
- Timeline of work & plan
- Combining your SEO with PPC & Social Media
- Understanding algorithm updates
Reporting & Tracking
- Google Analytics overview
- Understanding how tracking works
- Spotting downward & upward traffic
- Interpreting & reporting data
- Tracking rankings & performance
- Reports giveaway
On Page SEO
- Titles & meta descriptions
- H tags, image & video tags
- Menu, URL structures & internal linking
- Content word count & density
- Types of content to create
Schema mark-up languages
Off Page SEO
- Backlink auditing
- Do & no follow linking
- Discovering good backlinks
- Outreach strategies, blogging & PR
- Best SEO page templates
- Tips & common mistakes
Technical SEO
- Technical SEO audits
- Webmaster tools
- Page speed insights
- Creating sitemaps & robot texts
- Common errors, 404’s, broken links etc
- Recovering from Google penalties
