Marketing Funnels & Consumer Journeys Course for B2B, B2C & eCommerce

This course we will examine the marketing funnel and how it relates to consumer journeys in digital marketing. The course will give you an understanding of what marketing channels can be used at which stage of the marketing funnel from awareness, consideration, intent and conversions. The course will also examine how the funnel and decisions may change accordingly on B2B, B2C and eCommerce websites.

Who is this course for?

This course is perfect for those looking to understand the digital marketing funnel in a systematic manner to improve the overall marketing strategies.