Description

Introduction

  • Introduction to digital marketing as a whole
  • Changes in digital marketing
  • Digital marketing terminology
  • Understanding platforms, devices & technology
  • Differences in B2B & B2C marketing
  • Differences in eCommerce & Lead Generation sites

Strategy

  • How to strategies & plan for long term success
  • Setting the correct KPI’s & expectations
  • Forecasting & budgeting
  • Leveraging Google Analytics data
  • Improving your website & conversion funnel
  • Combining Tools, CRM & Sales Systems

Social Media Overview

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Optimisation

  • Targeting features & bidding
  • Improving quality & engagement
  • Discovering keyword, trends & audiences
  • Defining & refining your audiences lists
  • Retargeting & Google Shopping
  • A/B testing & CRO

SEO & Google Ads

  • Understanding organic & paid search
  • Keyword & competitor search
  • In depth look into Google advertising
  • Overview of quality scores & content
  • On-page, off-page & technical SEO
  • Combining SEO & Google Ads strategies

Tracking & Goals

  • Understanding organic & paid social media
  • Creating target audiences
  • Which platforms work best for B2B & B2C
  • Goals & eCommerce tracking
  • Increasing engagement & likes
  • Best content & media to use