Description
Introduction
- Introduction to digital marketing as a whole
- Changes in digital marketing
- Digital marketing terminology
- Understanding platforms, devices & technology
- Differences in B2B & B2C marketing
- Differences in eCommerce & Lead Generation sites
Strategy
- How to strategies & plan for long term success
- Setting the correct KPI’s & expectations
- Forecasting & budgeting
- Leveraging Google Analytics data
- Improving your website & conversion funnel
- Combining Tools, CRM & Sales Systems
Social Media Overview
- Youtube
Optimisation
- Targeting features & bidding
- Improving quality & engagement
- Discovering keyword, trends & audiences
- Defining & refining your audiences lists
- Retargeting & Google Shopping
- A/B testing & CRO
SEO & Google Ads
- Understanding organic & paid search
- Keyword & competitor search
- In depth look into Google advertising
- Overview of quality scores & content
- On-page, off-page & technical SEO
- Combining SEO & Google Ads strategies
Tracking & Goals
- Understanding organic & paid social media
- Creating target audiences
- Which platforms work best for B2B & B2C
- Goals & eCommerce tracking
- Increasing engagement & likes
- Best content & media to use