Description

Introduction

  • Overview of Google Shopping & Ads
  • Overview of Google Merchant Centre
  • Overview of Google Analytics
  • Overview of Social Media shopping platforms
  • Market place shopping platforms
  • Other tools for Google Shopping

Optimisation

  • Google Shopping feed optimisation
  • Google shopping campaign optimisation
  • Common errors & fixes
  • Optimising shopping content
  • Additional features
  • Excluding irrelevant traffic
  • A/B testing systematically

Bidding & Budgeting

  • Understanding how tracking works
  • Understanding bidding process
  • Lowering cost per acquisitions
  • Goals & eCommerce tracking
  • Improving conversion rates
  • Automating bidding process

Set up

  • Google Shopping set up
  • Setting up Google Shopping campaigns
  • Connecting Merchant centre, Google Ads & Analytics
  • Best structure for campaigns
  • Types of feeds for different industries
  • Google shopping feed template

Strategy

  • Combining PPC, SEO data with Google Shopping
  • Segmenting products, campaigns, ad groups
  • Setting KPI for Google Shopping
  • Different types of Google shopping ads
  • Dynamic shopping remarketing
  • Using Analytics data to improve google shopping
  • Improving shopping funnel & conversions

Reporting

  • How to interpret data
  • How & what to report
  • Types of reports
  • Automating your reports
  • Example reports give away