Description
Introduction
- Overview of Google Shopping & Ads
- Overview of Google Merchant Centre
- Overview of Google Analytics
- Overview of Social Media shopping platforms
- Market place shopping platforms
- Other tools for Google Shopping
Optimisation
- Google Shopping feed optimisation
- Google shopping campaign optimisation
- Common errors & fixes
- Optimising shopping content
- Additional features
- Excluding irrelevant traffic
- A/B testing systematically
Bidding & Budgeting
- Understanding how tracking works
- Understanding bidding process
- Lowering cost per acquisitions
- Goals & eCommerce tracking
- Improving conversion rates
- Automating bidding process
Set up
- Google Shopping set up
- Setting up Google Shopping campaigns
- Connecting Merchant centre, Google Ads & Analytics
- Best structure for campaigns
- Types of feeds for different industries
- Google shopping feed template
Strategy
- Combining PPC, SEO data with Google Shopping
- Segmenting products, campaigns, ad groups
- Setting KPI for Google Shopping
- Different types of Google shopping ads
- Dynamic shopping remarketing
- Using Analytics data to improve google shopping
- Improving shopping funnel & conversions
Reporting
- How to interpret data
- How & what to report
- Types of reports
- Automating your reports
- Example reports give away