Description
Introduction
- Importance of Google Analytics
- SEM terminology
- Difference between analytical tools
- Understanding Google Analytics metrics
- Helping your SEO & PPC strategy
- Using Analytics to help define plans and strategies
Analytics Basics
- Interpreting user behaviour metrics
- Finding issues on your website
- Finding opportunities on your website
- Device, location & other factors
- Discovering keywords in Google Analytics
- Dive into traffic source & medium
Advanced Analytics
- Segmenting data
- Understanding conversion models
- Multi channel views
- Finding data & benchmarking
- In-depth eCommerce tracking
- In-depth goals & events
Tracking & Goals
- Setting up tracking
- eCommerce, Goals & Events tracking
- Transactions & average order volumes
- Tracking lead generation & quality
- Multi funnel views & time to transactions
- Shopping cart & checkout behaviour
Tools & Systems
- Combining Google Analytics & CRM systems
- Analytics & CRO tools demo
- Analytics & SEO tools demo
- Analytics & PPC tools demo
- IP & Telephone tracking
- Segmenting & real time bidding
Reporting
- How to interpret data
- How & what to report
- Types of reports
- A/B testing pages, campaigns and media
- Automating your reports
- Example reports give away