Description

Introduction

  • Importance of Google Analytics
  • SEM terminology
  • Difference between analytical tools
  • Understanding Google Analytics metrics
  • Helping your SEO & PPC strategy
  • Using Analytics to help define plans and strategies

Analytics Basics

  • Interpreting user behaviour metrics
  • Finding issues on your website
  • Finding opportunities on your website
  • Device, location & other factors
  • Discovering keywords in Google Analytics
  • Dive into traffic source & medium

Advanced Analytics

  • Segmenting data
  • Understanding conversion models
  • Multi channel views
  • Finding data & benchmarking
  • In-depth eCommerce tracking
  • In-depth goals & events

Tracking & Goals

  • Setting up tracking
  • eCommerce, Goals & Events tracking
  • Transactions & average order volumes
  • Tracking lead generation & quality
  • Multi funnel views & time to transactions
  • Shopping cart & checkout behaviour

Tools & Systems

  • Combining Google Analytics & CRM systems
  • Analytics & CRO tools demo
  • Analytics & SEO tools demo
  • Analytics & PPC tools demo
  • IP & Telephone tracking
  • Segmenting & real time bidding

Reporting

  • How to interpret data
  • How & what to report
  • Types of reports
  • A/B testing pages, campaigns and media
  • Automating your reports
  • Example reports give away