Google Ads Training Course in London & Online
Our Google Ads training course will help you optimise your account, campaigns, keywords and ad copies. Discover the different strategies and methodologies when planning and setting up your campaigns. Target the correct audience by using keyword match types and keyword research. Increase your quality score by optimising your ad copies and landing pages. Understand the meaning and importance of tracking and meaning of each metric to create fully customised reports and dashboards.
Our course is accredited by CPD Marketing, each attendee will receive a certification at the end of the course and a reference they have attended the course.
Who is this course for?
Our Google ads training course is fully private and customised to your company, so whether you are new to Google ads or an expert you will be able to go through a course with an expert trainer and dedicate time to creating and optimising your account. Further there will be real life examples and comparisons to of different industries and companies for you to learn from.
Why One to One Google Ads Training?
Unlike our other mixed classroom courses we have created our Google ads course to be one to one for several reasons. However the most important reason is our one to one course allows us to find solutions to your specific industry and business problems.
Course Content
Introduction & Strategy
- PPC & Google Ads overview
- PPC, SEO & SEM terms
- Keyword research, market & competitor research
- Aligning your Google Ads to your marketing
- Ads pro's & con's
- Importance of a well defined plan & strategy
Bid & Account Optimisation
- Bidding & budget optimisation
- Quality score optimisation
- Time, day, device, age & gender targeting
- Strategies to scale up your campaigns
- Systematic A/B testing
- Taking your account to the next level
Tracking & Goals
- Understanding how tracking works
- Google tag manager
- Google analytics overview
- Goals & eCommerce tracking
- Event tracking
- UTM tags
Account & Campaigns
- Account & campaign setup
- Types of campaigns
- Standard & SKAG campaign structures
- Regional campaigns & accounts
- Set up tips & scoring your campaigns
- Remarketing & Google Shopping Overview
Ad Copies & Extensions
- Improving your ad copies
- Utilising the best ad extensions
- Best converting ad copies & text
- A/B testing ad copies
- Extended ads
- Ad copy best practices
Reporting
- How to interpret data
- How & what to report
- Types of reports
- A/B testing ad copies
- Automating your reports
- Example reports give away
How do I book a course
Book online or contact us directly to discuss your needs or issue an invoice.
For bookings of 5 or more attendees visit our corporate training courses page for frequently asked questions and further information, or contact us today.
Why Choose us?
- Accredited Training Courses
- Experts in Digital Marketing & Training
- Practical & Personal Training
- Held in London, Your Offices or Virtually Online
- Aftercare & Consulting
