1 to 1 Google Ads Training Course
Our Google Ads training course will help you optimise your overall marketing strategy and specifically your ad accounts, campaigns, keywords and ad copies. Discover the different strategies and methodologies when planning and setting up your campaigns.
Target the correct audience by using keyword match types and keyword research. Increase your quality score by optimising your ad copies and landing pages. Understand the meaning and importance of tracking and meaning of each metric to create fully customised reports and dashboards.
Our course is accredited by CPD Marketing, each attendee will receive a certification at the end of the course and a reference they have attended the course.
Our Google Ads online course is held virtually online in a classroom environment, the course follows examples from past experience of our trainer to demonstrate how to approach, create and optimise Google Ads campaigns.
Unlike our other mixed classroom courses, we have created our Google ads course to be one to one for several reasons. However, the most important reason is our one to one course allow us to find solutions to your specific industry and business problems. This course will also guide you and give you the confidence to complete your Google Ads certification.
Introduction & Strategy
PPC & Google Ads overview
PPC, SEO & SEM terms
Keyword research, market & competitor research
Aligning your Google Ads to your marketing
Ads pro’s & con’s
Importance of a well-defined plan & strategy
Bid & Account Optimisation
Bidding & budget optimisation
Quality score optimisation
Time, day, device, age & gender targeting
Strategies to scale up your campaigns
Systematic A/B testing
Taking your account to the next level
Tracking & Goals
Understanding how tracking works
Google tag manager
Google Analytics overview
Goals & eCommerce tracking
Event tracking
UTM tags
Account & Campaigns
Account & campaign setup
Types of PPC campaigns
Standard & SKAG campaign structures
Regional campaigns & accounts
Set up tips & scoring your campaigns
Remarketing & Google Shopping Overview
Ad Copies & Extensions
Improving your ad copies
Utilising the best ad extensions
Best converting ad copies & text
A/B testing ad copies
Extended ads
Ad copy best practices
Reporting
How to interpret data
How & what to report
Types of reports
A/B testing ad copies
Automating your reports
Example reports give away