SEM Fundamentals


Shareholders Questions Answered

How long will it take to set up and launch ours campaigns?

This depends on the size and spend of your account, for medium and large size accounts, it typically takes us 2 to 3 weeks to launch your campaigns.

Do you have a minimum account spending requirement?

We do not like turning anyone away; however, we have a minimum spend requirement. Our consultants will share this with you on a call as this is dependent on the industry. Sometimes, we see that a business has great potential, and we can cater for such circumstances.

What budget do you recommend we spend?

Your budget depends on your industry, the products and services you want to promote, competitiveness and cost per click. After consulting with you and doing our marketing and keyword research, we will advise you on a budget.

Do we get access to our account?

You will have full access and ownership of your account and any reports we set up.

Do you set up tracking?

Our team and tag manager specialist will set up your Google Ads and Google Analytics tracking. We first analyse your website and list the touchpoints we need to track into primary and secondary goals. Primary goals are transactions, leads generated and sales-qualified leads. Secondary goals can be user behaviour and other touch points or user behaviours.

How do you report on performance?

We deliver our clients with weekly, monthly and quarterly reporting. Our Account Managers and MarTech consultant will work with your team to provide you with a report which combines your Google Ads, CRM and Google Analytics data.


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