Audience Segmentation Course
This course will help you understand why and how to do audience segmentation to help with your digital marketing on search, display, social media and email campaigns. We will take you through the types of audience segmentation and how to apply these for each digital marketing channel in a practical way to enhance your digital marketing campaigns.
Who is this course for?
This course is perfect for those looking to have a general understanding of audience segmentation and the best practices when applying them to your campaigns.
- What is segmentation
- Why and how to approach segmentation
- Behavioural Segmentation
- Demographic Segmentation
- Geographic Segmentation
- Psychographic segmentation
- Other segmentation
- Segmentation for Social Media
- Segmentation for Search & Display Ads
- Segmentation for Remarketing