Description

Introduction & Strategy

  • Overview of Social Media platforms
  • SEM & Social Media Terminology
  • Keyword research, market & competitor research
  • Aligning your Social Media to your marketing
  • Social Media pro’s & con’s
  • Social Media objectives & KPI’s

Bid & Account Optimisation

  • Bidding & budget optimisation
  • Quality optimisation
  • Time, day, device, age & gender targeting
  • Strategies to scale up your campaigns
  • Systematic A/B testing
  • Segmenting & bidding

Tracking & Reporting

  • Understanding how tracking works
  • Google tag manager
  • Google analytics overview
  • Goals & eCommerce tracking
  • Event tracking & UTM tags
  • Social Media reporting

LinkedIn

  • Setting up your LinkedIn profiles & company pages
  • LinkedIn for B2B marketing
  • Targeting features on LinkedIn
  • Media, content & banners to use on LinkedIn
  • Generating quality leads on LinkedIn
  • LinkedIn targeting strategies & bidding

Facebook & Instagram

  • Setting up your Facebook & Instagram profiles & pages
  • Facebook & Instagram for B2C & eCommerce
  • Remarketing on facebook & instagram
  • Facebook & Instagram shopping ads
  • Awareness campaigns
  • Facebook & Instagram targeting strategies & bidding

Twitter

  • Setting up your Twitter profiles
  • Twitter for awareness
  • Generating feeds & content from Twitter
  • Best marketing material to push on Twitter
  • Remarketing on twitter
  • Becoming an authority on Twitter