Description
Introduction & Strategy
- Overview of Social Media platforms
- SEM & Social Media Terminology
- Keyword research, market & competitor research
- Aligning your Social Media to your marketing
- Social Media pro’s & con’s
- Social Media objectives & KPI’s
Bid & Account Optimisation
- Bidding & budget optimisation
- Quality optimisation
- Time, day, device, age & gender targeting
- Strategies to scale up your campaigns
Tracking & Reporting
- Understanding how tracking works
- Google tag manager
- Google analytics overview
- Goals & eCommerce tracking
- Event tracking & UTM tags
- Social Media reporting
- Setting up your LinkedIn profiles & company pages
- LinkedIn for B2B marketing
- Targeting features on LinkedIn
- Media, content & banners to use on LinkedIn
- Generating quality leads on LinkedIn
- LinkedIn targeting strategies & bidding
Facebook & Instagram
- Setting up your Facebook & Instagram profiles & pages
- Facebook & Instagram for B2C & eCommerce
- Remarketing on facebook & instagram
- Facebook & Instagram shopping ads
- Awareness campaigns
- Facebook & Instagram targeting strategies & bidding
- Setting up your Twitter profiles
- Twitter for awareness
- Generating feeds & content from Twitter
- Best marketing material to push on Twitter
- Remarketing on twitter
- Becoming an authority on Twitter