Social Media Training Course Delivered in London and Virtually Online
Social media training course is ideal for those who want to discover the best practices of using LinkedIn, Facebook, Twitter & Instagram to increase their company profile and create social media awareness.
Who is this course for?
This course is ideal for attendees who are at new or beginner to social media, have not used social media advertising and Google Analytics in the past or worked on agency side social media accounts.
Course Content
Introduction & Strategy
- Overview of Social Media platforms
- SEM & Social Media Terminology
- Keyword research, market & competitor research
- Aligning your Social Media to your marketing
- Social Media pro's & con's
- Social Media objectives & KPI's
Bid & Account Optimisation
- Bidding & budget optimisation
- Quality optimisation
- Time, day, device, age & gender targeting
- Strategies to scale up your campaigns
- Systematic A/B testing
- Segmenting & bidding
Tracking & Reporting
- Understanding how tracking works
- Google tag manager
- Google analytics overview
- Goals & eCommerce tracking
- Event tracking & UTM tags
- Social Media reporting
- Setting up your LinkedIn profiles & company pages
- LinkedIn for B2B marketing
- Targeting features on LinkedIn
- Media, content & banners to use on LinkedIn
- Generating quality leads on LinkedIn
- LinkedIn targeting strategies & bidding
Facebook & Instagram
- Setting up your Facebook & Instagram profiles & pages
- Facebook & Instagram for B2C & eCommerce
- Remarketing on facebook & instagram
- Facebook & Instagram shopping ads
- Awareness campaigns
- Facebook & Instagram targeting strategies & bidding
- Setting up your Twitter profiles
- Twitter for awareness
- Generating feeds & content from Twitter
- Best marketing material to push on Twitter
- Remarketing on twitter
- Becoming an authority on Twitter
How do I book a course
Book online or contact us directly to discuss your needs or issue an invoice.
